Digital Marketing Specialist 1 (Local)

WAND   Springfield, IL   Full-time     Sales
Posted on September 6, 2021

WAND TV and BCI Media are looking for a Digital Marketing Specialist who would be responsible for campaign strategy, management, and reporting for WAND TV Media clients' digital campaigns.  This is a position that is targeted to grow into the Digital Sales Specialist position.  WAND TV Media is a local Multi-media company based in Decatur Illinois.  BCI Media is a digital agency largely serving the clients of three media companies including WAND TV Media.  This position offers the right candidate a great opportunity to make an impact locally and beyond. We are looking for critical thinkers with strong problem-solving skills.  If you have the experience and consider yourself the perfect mix of left brain/right brain - this job is for you!


Requires some out of market travel (20%) and position is based in Decatur Illinois.  


Essential Job Functions 

  • Participate in client strategy and planning sessions as requested
  • Interpret data and match client needs with various digital media options.  (such as programmatic display and video, social media, Google Ad Manager, PPC, etc.)
  • Perform administrative tasks supporting digital clients as assigned 
  • Generate and interpret data to create campaign reports and assess against customer goals 
  • Execute administrative tasks as assigned.


Experience and Education

  • Required:  Minimum 1 year of professional sales or digital marketing experience
  • Some college required with preference for Bachelor’s Degree focused on Marketing - Preferred
  • 1 year experience with Google Analytics, Facebook marketing or other platforms. - Preferred
  • Desired Certifications: Hootsuite, Google Analytics, Google Ads Certification,  Facebook Blueprint, etc. 


Skills Required

  • Proficient in Microsoft Office Suite (Excel, Word and PowerPoint). 
  • Strong analytical skills and data-driven thinking

• Proven written and oral communication skills as demonstrated by previous analysis and correspondence 

• Work independently, be self-motivated and work well with others toward common goals 

• Must be able to adapt as technology and providers change 

• Ability to work in a fast-paced work environment

• Strong organizational skills- ability to manage multiple projects simultaneously


WAND TV Media/BCI Media is an Equal Opportunity Employer.